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A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

Brands are used in business, marketing, and advertising for recognition. Name brands are sometimes distinguished from generic or store brands.

noun: branding
  1. 1.
    the action of marking with a branding iron.
    “regulations concerning the branding, movement, and sale of cattle”
    • the action of describing someone or something as having a particularly bad or shameful quality.
      “the branding of so many schools as failing has vexed school officials around the country”
  2. 2.
    the promotion of a particular product or company by means of advertising and distinctive design.
    “the process of branding should be considered in global terms”
    • distinctive wording or design used to identify a particular brand.
      “the first thing you’ll notice is the cool blue branding”

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